The SEO Files

Search Engine Optimisation

Tip of the Day

What does it mean to be linking to the same C Class IP Block and how does it effect me? Click here to learn more...

Latest SEO Test

How much do DOFOLLOW Blog comment links really help your site? Our DOFOLLOW Blog link test finds out the answers. Click here to read more...

Thread Round Up

This week saw useful threads on Multiple GEO Targeting and a list of Social Bookmarking Sites. Click here to read more....

Google SEO

Google SEO

SEO is SEO and Search Engine Optimisation is Search Engine Optimisation. Generaly any sEO practices will bennefit you in any search engine although some prefer certain methods of SEO and certain types of sites.

This page is dedicated to all the things that matter for Google SEO. Google is well renowned as being the big fish of the search engines and has a sizeable search market share.

Google SEO Short List

Here is a short list of factors that Google likes or requires to do well.

Specificaly Age is very important in Google. It makes far more of an issue of age than other search engines. The reason for this is that with age comes authority. For example a site that has been online for 5 years is more likely to be a logitemate site than one registered a month ago. The new site could just be used for spam, the old one has proven its here to stay.

The same thinking is applied to links. If someone had linked to you for 2 years it is seen that your site is obviously useful where as a link that is one month old from a high PR site could well have just been purchased so little or no bennefit is given to it.

As with any search engine, Google likes to see lots of fresh new unique content and pages that are updated regularly. If you have good content you will get links. Google knows this and uses it to rank sites.