SEO Glossary and Common SEO Terminology
SEO
SEO Stands for Search Engine Optimisation. This is the process of taking a web site and modifying
the code and links to it so that it ranks higher in search engines.
SERPs
SERPs stands for Search Engine Results Page.
When you search a search engine you are looking at the SERPs. It is good to know where
your site comes in the SERPs to guage your performance.
Anchor Text
Anchor text is the text used in a normal hyperlink. This is the text that you see when you click
on a link. This is especialy important to search engines
IBL
In Bound Links are the connections to your site from other sites.
It is good to get In Bound Links to your site, as this helps get better search engine results.
It should be noted that searching a search engine for link:http://www.yourdomain.com does not always
display all of your results. Notably, Google only displays a selection of them!
OBL
Out Bound Links are just like In Bound Links but go the opposite way. Out Bound Links
are links from your web site to other web sites. Some people try to void linking to other sites as
they feel it will lose them PR (Page Rank). You should not be afraid to link if you feel it is required.
Hyperlink
A hyperlink is a normal web link. It holds more benefit and effect in SEO than normal text.
PR - Page Rank
Google Page Rank is a measure of the linking popularity of a site. The google basis of PR is
a link from site A to site B is a vote for site B by site A. So if lots of sites link to you, you will
get more PR. Page Rank is measured from 1 - 10. 10 being the highest.
LSI - Latent Semantic Indexing
Latent Semantic Indexing is the method of determine which keywords are related to each
other on a page despite them not being grouped together in a keyphrase.