The SEO Files

Search Engine Optimisation

Tip of the Day

What does it mean to be linking to the same C Class IP Block and how does it effect me? Click here to learn more...

Latest SEO Test

How much do DOFOLLOW Blog comment links really help your site? Our DOFOLLOW Blog link test finds out the answers. Click here to read more...

Thread Round Up

This week saw useful threads on Multiple GEO Targeting and a list of Social Bookmarking Sites. Click here to read more....

SEO Glossary and Common SEO Terminology



SEO
SEO Stands for Search Engine Optimisation. This is the process of taking a web site and modifying the code and links to it so that it ranks higher in search engines.

SERPs
SERPs stands for Search Engine Results Page. When you search a search engine you are looking at the SERPs. It is good to know where your site comes in the SERPs to guage your performance.

Anchor Text
Anchor text is the text used in a normal hyperlink. This is the text that you see when you click on a link. This is especialy important to search engines

IBL
In Bound Links are the connections to your site from other sites. It is good to get In Bound Links to your site, as this helps get better search engine results. It should be noted that searching a search engine for link:http://www.yourdomain.com does not always display all of your results. Notably, Google only displays a selection of them!

OBL
Out Bound Links are just like In Bound Links but go the opposite way. Out Bound Links are links from your web site to other web sites. Some people try to void linking to other sites as they feel it will lose them PR (Page Rank). You should not be afraid to link if you feel it is required.

Hyperlink
A hyperlink is a normal web link. It holds more benefit and effect in SEO than normal text.

PR - Page Rank
Google Page Rank is a measure of the linking popularity of a site. The google basis of PR is a link from site A to site B is a vote for site B by site A. So if lots of sites link to you, you will get more PR. Page Rank is measured from 1 - 10. 10 being the highest.

LSI - Latent Semantic Indexing
Latent Semantic Indexing is the method of determine which keywords are related to each other on a page despite them not being grouped together in a keyphrase.