SEO Testing and Research
SEO is a new industry in the scheme of things. There is a lot of speculation, conjucture and dispute about the facts and what actualy works. So rather than just shout my opinions and expect everyone to listen, I prove what I say!
Tests
SEO Test Page - Search Wiki
This SEO Test Page forms a two part test.
- Getting a Generic SEO Test Page indexed
- Determining the effect of Google's search Wiki voting system.
The aim of this test is to determine how much influence user voting through the newly introduced search Wikie facility in Google has on SERPs. For example, the SEO Test Page has a particular rank in a search for SEO Test Page. If lots of people vote it up in Google search, what happens to the pages rank for the search term SEO Test Page?
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DOFOLLOW Blog Links
Blog comment spamming caused the introduction of the REL=NOFOLLOW attribute for the A or Anchor link HTML element. It is now widely accepted that most blog comment links are worthless due to having the NOFOLLOW attribute.
The SEO Files investigate the effect of DOFOLLOW blog links here in our DOFOLLOW Blog Link Test
Do Heading Tags Matter in Google Anymore?
Header Tags such as H1, H2 & H3 have long since been considered fundamental elements of On-Page SEO. Recently it has been considered that they are not as important as they used to be. View the Heading Tag SEO Test here.
Social Bookmarking for SEO
Social Bookamrking is a new thing. This test has been set up to test the seo implications and bennefits that Social bookmarking has on SEO. Social Bookmarking for SEO Test
Reciprocal Linking Test
The SEO Files is constantly running tests. At the moment we have a reciprocal linking test going on. There is a running commentry of it on SEO Chat forums. You can read about the reciprocal linking test here.
Research
SERPs Analysis
At the SEO files we don't just stop at our own testing, the whole world is a mine field of research possibilities. Every single SERPs is research! From analysing the SERPs you can get the best insights into how the search engine algorithms work. I do SERPs analysis at every oppurtunity but especialy after a major alogirthm change.
After the Google Big Daddy update there was an SEO competition run by V7 Networks. The search term to optimise for was v7ndotcom elursrebmem, the SEO Files has done a full SERPs Analysis for these results, read more here....