Deep Linking
When getting links to your site don't just link to your home page. Linking to other pages on your site is very important and is refered to as deep linking.
Periodically go through each page with one keyword in mind. If it fits put it in and link to the relevant page. If there is a relevant keyword or phrase, make it link to the relevant section.
The SEO Files Recomends
Don't just link to your home page, deep link to all of your relevant pages.