SEO Tip of the day
Add a Search Facility on your Site
Adding a search facility to your site gives your users more options. Giving your site the additional functionality of an on site search engine is a good way to help keep users that would otherwise click back.
Having an on site search engine facility avoids visitors becoming a bounce statistic. Search Engines take into account user behaviour data, particularly if Google Analytics is installed. Having a high bounce rate is a user behaviour factor that can negatively impact your rankings. Keeping your visitors with a search engine facility will keep your bounce rate down and help to increase rankings.
A good trick is to have static links to your most popular searches somewhere on your site. It is also good to add these common searches to an XML Site Map so that they get indexed.
The SEO Files Recomends
The SEO Files recomends you use Wrensoft's ZOOM Search engine. The Zoom search enigne is easy to install and set up, its highly fleixlbe and very user friendly. Another great feature of the Zoom Search Engine is the ability to log what people search for. This is a great way to take advantage of long tail keywords and create seo copy that you don't already have.