Increase Traffic to your Site Search Engine Optimisation

SERPs SEO

SERPs is an SEO term abreviation for the term Search Engine Results Pages When people talk about a SERP it usually means the results that you get in a search engine for a particular search term.

SERPs SEO Explained

A typical SERP will contain around 10 results for a particular search term. The SERP is usually broken down into the following format.

  1. Web Page Title
  2. Description or Snip Text
  3. URL
  4. Cached Version
  5. Additional SERPs SEO Information

Web Page Title

This is fairly explanatory. The Title that you see in the SERP comes directly from the Tag in the head of a web page. Sometimes Google and other search engines may use a directory such as DMOZ.org as a feeder for information.</p> <p>The same Title is also seen in the top of the browser window. It is very important to be descriptive in your title so that users know what they are clicking on. To that end, it is also important that the title is written in such away as to entice people to click on it rather than being bland and uninteresting.</p> <h2>Description or Snip Text</h2> <p>The description part of a SERP is a snip of the text within a web page or is sometimes taken from the meta description tag. Typically this only happens when a web page has very little useful content.</p> <h2>URL</h2> <p>The URL or, Uniform Resource Location is the address that you type into your web browser in order to view a particular page.</p> <h2>Cached Version</h2> <p>The Cached version of a web page is something that search engines hold as a snap shot of a page in order to run ints algorithm against a particular page. The method of organising cached pages and running an alrogithmic search is quite a complex science. Many people think that search engines litterally go out looking on the web when you click for a search but this is not the case. </p> <script type="text/javascript"><!-- google_ad_client = "pub-3728514382947481"; /* 468x60, created 6/29/08 */ google_ad_slot = "9871134374"; google_ad_width = 468; google_ad_height = 60; //--> </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <h2>Additional SERPs SEO Information</h2> <p>Some search engines put additional information in SERPs. For example sometimes an image is also displayed or some other useful information on a particular site.</p> <form name="eMailer" class="email"> E-Mail This Link <br> Enter recipient's e-mail: <br> <input type="text" name="address" size="25"> <br> <input type="button" value="Send this URL" onClick="mailThisUrl();"> </form> <center> <script> // Get the current location and set it as the variable URL var url = (location.href); // Get the document title and set it as the variabl title var title = (window.document.title); // Set the image directory - change this to where you have uploaded the images from the sb direcrory var directory = ("http://www.theseofiles.co.uk/sb/"); //Digg document.write("<a href='http://digg.com/submit?phase=2&url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Digg'>"); document.write("<img src='"); document.write(directory); document.write("digg.png' title='Digg' alt='Digg' class='sb' /></a>"); //del.icio.us document.write("<a href='http://del.icio.us/post?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Del.icio.us'>"); document.write("<img src='"); document.write(directory); document.write("delicious.png' title='Del.icio.us' alt='Del.icio.us' class='sb' /></a>"); //netvouz document.write("<a href='http://www.netvouz.com/action/submitBookmark?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Netvous'>"); document.write("<img src='"); document.write(directory); document.write("netvouz.png' title='Netvouz' alt='Netvouz' class='sb' /></a>"); //Dzone document.write("<a href='http://www.dzone.com/links/add.html?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='DZone'>"); document.write("<img src='"); document.write(directory); document.write("dzone.png' title='DZone' alt='DZone' class='sb' /></a>"); //This Next document.write("<a href='http://www.thisnext.com/pick/new/submit/sociable/?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='This Next'>"); document.write("<img src='"); document.write(directory); document.write("thisnext.png' title='This Next' alt='This Next' class='sb' /></a>"); //Wists document.write("<a href='http://www.wists.com/a.php?c=&r="); document.write(url); document.write("&t="); document.write(title); document.write("' rel='nofollow' title='Wists'>"); document.write("<img src='") document.write(directory); document.write("wists.png' title='Wists' alt='Wists' class='sb' /></a>"); //Furl document.write("<a href='http://www.furl.net/storeIt.jsp?u="); document.write(url); document.write("&t="); document.write(title); document.write("' rel='nofollow' title='Furl'>"); document.write("<img src='") document.write(directory); document.write("furl.png' title='Furl' alt='Furl' class='sb' /></a>"); //Spurl document.write("<a href='http://www.spurl.net/spurl.php?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Spurl'>"); document.write("<img src='") document.write(directory); document.write("spurl.png' title='Spurl' alt='Spurl' class='sb' /></a>"); //Technorati document.write("<a href='http://www.technorati.com/faves?add="); document.write(url); document.write("' rel='nofollow' title='Technorati'>"); document.write("<img src='"); document.write(directory); document.write("technorati.png' title='Technorati' alt='Technorati' class='sb' /></a>"); //Yahoo MyWeb document.write("<a href='http://myweb2.search.yahoo.com/myresults/bookmarklet?u="); document.write(url); document.write("&="); document.write(title); document.write("' rel='nofollow' title='Yahoo MyWeb'>"); document.write("<img src='"); document.write(directory); document.write("yahoomyweb.png' title='Yahoo MyWeb' alt='Yahoo MyWeb' class='sb' /></a>"); //Magnolia document.write("<a href='http://ma.gnolia.com/bookmark/add?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Magnolia'>"); document.write("<img src='") document.write(directory); document.write("magnolia.png' title='Magnolia' alt='Magnolia' class='sb' /></a>"); //Netscape document.write("<a href='http://www.netscape.com/submit/?U="); document.write(url); document.write("&t="); document.write(title); document.write("' rel='nofollow' title='Magnolia'>"); document.write("<img src='"); document.write(directory); document.write("netscape.gif' title='Netscape' alt='Netscape' class='sb' /></a>"); //Reddit document.write("<a href='http://reddit.com/submit?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Reddit'>"); document.write("<img src='"); document.write(directory); document.write("reddit.png' title='Reddit' alt='Reddit' class='sb' /></a>"); //Simpy document.write("<a href='http://www.simpy.com/simply/LinkAdd.do?href="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Simpy'>"); document.write("<img src='"); document.write(directory); document.write("simpy.png' title='Simpy' alt='Simpy' class='sb' /></a>"); //Stumble Upon document.write("<a href='http://www.stumbleupon.com/submit.php?url="); document.write(url); document.write("&title="); document.write(title); document.write("' rel='nofollow' title='Stumble Upon'>"); document.write("<img src='"); document.write(directory); document.write("stumbleupon.png' title='Stumble Upon' alt='Stumble Upon' class='sb' /></a>"); </script></center> </div> <div id="rcol"> <h3>Tip of the Day</h3><a href="seo-tip-14-authority-sites.php" class="tiplink">All links are not created equal. Thats why it makes sent to try and get a link from what is refered to as an Authority Site. Find out how</a> <h3>Latest SEO Test</h3> <p><a href="dofollow-blog-link-test.php" class="tiplink">How much do DOFOLLOW Blog comment links really help your site? Our DOFOLLOW Blog link test finds out the answers. Click here to read more...</a></p> <h3>Thread Round Up</h3> <p><a href="thread-round-up-2008-07-13.php" class="tiplink"> This week saw useful threads on Multiple GEO Targeting and a list of Social Bookmarking Sites. Click here to read more....</a></p> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> var pageTracker = _gat._getTracker("UA-2114645-3"); pageTracker._initData(); pageTracker._trackPageview(); </script> </body> </html>