SERPs SEO
SERPs is an SEO term abreviation for the term Search Engine Results Pages When people talk about a SERP it usually means the results that you get in a search engine for a particular search term.
SERPs SEO Explained
A typical SERP will contain around 10 results for a particular search term. The SERP is usually broken down into the following format.
- Web Page Title
- Description or Snip Text
- URL
- Cached Version
- Additional SERPs SEO Information
Web Page Title
This is fairly explanatory. The Title that you see in the SERP comes directly from the
The same Title is also seen in the top of the browser window. It is very important to be descriptive in your title so that users know what they are clicking on. To that end, it is also important that the title is written in such away as to entice people to click on it rather than being bland and uninteresting.
Description or Snip Text
The description part of a SERP is a snip of the text within a web page or is sometimes taken from the meta description tag. Typically this only happens when a web page has very little useful content.
URL
The URL or, Uniform Resource Location is the address that you type into your web browser in order to view a particular page.
Cached Version
The Cached version of a web page is something that search engines hold as a snap shot of a page in order to run ints algorithm against a particular page. The method of organising cached pages and running an alrogithmic search is quite a complex science. Many people think that search engines litterally go out looking on the web when you click for a search but this is not the case.
Additional SERPs SEO Information
Some search engines put additional information in SERPs. For example sometimes an image is also displayed or some other useful information on a particular site.